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University master pages and logoĪll UW-Stevens Point webpages will use the set standard master pages, which includes the university logo, search bar and global navigation, as depicted below:įooters on all university pages will use a set template. To help with the process of advancing the university’s brand, Web and Media Services will assist departments and offices in designing or redesigning websites, and UCM will help package content for maximum appeal to our intended audiences.
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We all benefit when the university as a whole benefits. The university website provides a stage for advancing the UW-Stevens Point brand through consistent visual elements and a consistent brand narrative. Identity and branding for internet-facing content Intranet-facing content shares information that will keep the UW-Stevens Point community abreast of what’s happening across the university. It will enhance collaboration at UW-Stevens Point and help limit information to the people for whom it is intended. Purpose of providing intranet-facing content Broadly speaking, this content can be defined by its intended audiences within UW-Stevens Point: content that can be shared with the entire community or selected parts of it, content relevant to a department or unit that is intended to support the unit’s business and collaboration among unit staff, and content that supports collaboration with specific individuals outside the university. The primary audiences for intranet-facing content are people who are already a part of the UW-Stevens Point community. The goal is to enhance the public perception of our programs, faculty and staff members and students, affordability, and our right-sized campus environment as one of the top universities in Wisconsin and the Midwest. Internet-facing content markets our academic, social and growth opportunities to our website visitors. Purpose of providing internet-facing content Secondary audiences include current students, parents and family members of prospective and current students, alumni, prospective employees and anyone who has an interest in our activities, events and educational opportunities. The primary audience for internet-facing content is prospective students. Intended audiences Internet-facing web content (external) The Communication Standards Manual is a living document, and as changes become necessary, they will be administered through UCM. Web Standards Website management and responsibilitiesĪll employees of the university are responsible for following the direction of University Communications and Marketing regarding content aimed at our internet-facing audiences including wording, images, video and other support resources.
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